NYC Pride Installation Helped Visitors Fax Anti-LGBTQ+ Lawmakers
In an effort to flood anti-LGBTQ+ lawmakers with faxes relating to queer love & identity. Havas New York set up an installation that allowed NYC pride attendees to fax the legislators behind the 300+ anti-LGBTQ+ bills that have been introduced this year. This was done through a series of installations featuring QR codes that allowed visitors to fax different anti-LGBTQ+ legislators directly. Legislators are by law prohibited from turning off their fax machines.
The installation consisted of a series of billboards, each one featuring a different anti-LGBTQ+ bill along with a QR code with a call-to-action. NYC pride is one of the biggest LGBTQ+ celebrations in the world and with this installation Havas New York hoped to flood legislators and bury the bills. Each installation generat...